CPQ: Configure, Price, Quote, Becomes a Key Pillar of Digital Transformation

More and more the world depends on technology, and business success can be measured by how well you keep up with the (ongoing or inevitable) digital transformation – especially in these trying times with Zoom relationships and distance everything. No matter what industry your business belongs to, the sales organization must thrive and accommodate digital solutions to stay ahead of the competition. One such category delivering innovation into the Sales domain is CPQ: Configure, Price, Quote.

CPQ platforms provide you with the end-to-end digital transformation in sales processes. CPQ acts as an effective vehicle for configuring the products and pulling out the right prices matching the needs of consumers along with assigning accompanied discount policies of the company to then generate quick, accurate quotes. CPQ can digitalize the processes of sales in such a thorough manner that it is no more an optional aspect for the business. You are too slow to move with the world if you are still on the typical spread-sheet approach. CPQ solutions are often delivered by subscription SaaS model software to rapidly automate your sales department liberating it from latency and mistakes that kill deals while enabling exponential growth or capacity.     

In the data-driven age, CPQ processes the digitalized information of products in terms of product metrics such as numbers, weight, size, prices and other defined attributes for each particular product. Each completely configured product combination is then broken down into components and connected with business rules in the CPQ platform. CPQ intricately interlinks each component, evaluating every option against others and enforces rules of sales available in the viable quote configuration. All the processed data and rules are analyzed by CPQ to design the price of the product and generate that valid quote matching to the consumer needs – ideally in a guided experience.

As business accelerates and consumer get more savvy, modern CPQ solutions must keep pace with multi-channel access, mobile experience, built-in AI and cloud infrastructure to enable a broader community across the competitive landscape. Even now, CPQ runs on your smartphones integrating with the other complementary systems such as sales-force automation (SFA) and customer relationship management (CRM). The biggest benefit CPQ can offer, making it a key pillar of digital transformation, is the end-to-end automation of critical processes enabling every member of the sales team – from laptop screen of the CFO to the mobile phone of sales manager, thereby streamlining quote and contract creation.

Although there is no silver bullet in Sales, CPQ makes sure you guide your prospects to the right offerings with best approved pricing so the only work remaining is getting that signature!

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